As cosmetic science advances, consumers are demanding products better tailored to their specific concerns. What if you could decode skin biology and translate it into targeted cosmetic innovation?

Next-generation sequencing (NGS) is deepening our understanding of skin biology by enabling comprehensive, high-throughput analysis of DNA and RNA to identify key genetic and transcriptomic markers associated with skin function and response. From fundamental processes and pathways to validating product efficacy, NGS sets the foundation for a more targeted, evidence-based approach to product development.  

Join Guilherme Brussolo Bidoia from Natura’s global R&D team and explore how molecular insights translate to cosmetic discoveries.

See how:

- The microbiome is modulated and its importance in the scalp

- Advanced NGS platforms like QIAGEN Ingenuity Pathway Analysis help explore cosmetic interventions

- Cosmetics impact skin biology

Speaker:

Guilherme Brussolo Bidoia

Skin biology researcher, Natura Global R&D

Guilherme Brussolo Bidoia is a skin biology researcher at Natura's Global R&D, focusing on the intersection of molecular biology and cross-category innovation. With 6 years of experience, he specializes in developing cutting-edge cosmetic technologies through in vitro, ex vivo and clinical validation models.